Posts tagged worldbuilding
Market size

The other day I ran into an artist whose work is basically the Composure moodboard come directly to life; it was this magical moment of surprising connection. The kind that reminds me just how big the internet is—big enough that no matter how specific or nuanced your vision is, there's enough like-minded people out there willing to build a market around it. 

Stay tuned—I'll be working there contents within into Composure photography soon 🔮💫✖️✖️✖️✖️

Modeling, a 5-6 year plan

Whenever I have complicated feelings about the world I find myself watching this talk Reality is Plenty, Thanks. I'm not exaggerating when I say it's genuinely like mental comfort food for me; I have watched it *so* many times. Recent complicated feelings inspired by Westworld, which to my mind a proper understanding of begins with (but doesn't end with!) Reality Is Plenty, Thanks; if RIP, T intelligently covers the "seeing and experiencing a world" parts of an important conversation to be had, there's another account to be articulated about a "modeling and building a world" part that I have yet to find and am nowhere near being able to articulate myself. Honestly the best idea I have thus far is something like "articulate it through Composure over the course of 5-6 years ¯\_(ツ)_/¯"

In the meantime: feelings.

Anyway. Sorry if this was only vaguely about scarves, thanks for bearing with me and my feelings. And go see Doctor Strange, it's surprisingly and remarkably clever.


Sarah is the smart woman behind Loyal, a unique consultancy focused on building community experience for brands of all sizes. I told her a few years ago that to mind my she's the only one talking about brand-building in such a unique & smart way; some context: for a long time "community" was just something most businesses bolted onto their existing operations. And honestly that's still the case today; I told her last week that I still think she's one of the only ones talking about community the way she does. She's long been making the case that's similar to what want to say about "world-building": the world you build and the community that it fosters is the business. 

Anyway, Loyal has an ongoing newsletter with some very smart readers, and I'm proud to have curated the most recent one.  It features Composure thoughts on world-building as well as the incredible people and business models that inspired them—Ghostly International, Method, and others. Take a look here, subscribe to the ongoing series if you too are hoping to build the sort of brand that thrives with a strong community of customers. 🔮


A couple weeks ago I met Nika. She's a fashion blogger, so we arranged to take a few photos. We'll be sharing the results and the story we built around it soon. But just taking a moment to remark that it took all of 1) learning how a proper camera works 2) showing up at a fashion event, and 3) getting a couple warm intros to other fashion blogger friends (and then intros to their friends), to now be in a place where I can talk about Composure making its way into some awesome fashion scenes with considerable audiences. Places that feel completely natural. I'm more than excited, and blown away how naturally things come along when likeminded worlds align. 

(I could say similar things about how naturally the twitter feed over at @composure_black has grown; the people who follow and RT the feed aren't friends I know or even in the fashion world; they're just people who too believe in the magic of artistry)

Anyway, more to follow as I find more natural alignment in more places—I'm truly looking forward to sharing as it develops ✌️


This is from a list of points within an article titled How To Build a $120K per Month Ecommerce Brand in Less Than A Year:

2. Do the research to figure out what you want to be

First you will want to commit to building a brand, and all the challenges that presents. You will have to be prepared to say "no" and stick to your guns. Inconsistency is the death to brands. Spend a lot of time up front to truly understand what you want to be and how you want to present your company.

You certainly don’t want to oscillate on your message to customers about your product. Do spend the time and effort figuring out exactly what you want to say. Once you start marketing, stick to the message.

**Do spend the time and effort figuring out exactly what you want to say.**

A lot of business & branding articles are written as if this is an important, overlooked thing that most people only spend a couple hour's time on. They seem to want to make the case that you should probably spend something like a week's worth of time on it instead.

Building Composure is my case that it's something you should probably spend years on, that developing the kind of self-awareness and inner vision required to truly know what you want to say just simply isn't possible any other way. The alternative is for me to write articles titled "How To Build a $120K per Month Ecommerce Brand in Less Than a Quarter of a Lifetime" and frankly I'm just not into that ¯\_(ツ)_/¯ 


Even back in the first volume of the newsletter series, focused on virtues, I found myself running into a lot of indie games in my research. Back then my thinking wasn't as focused on what I've now been calling "worldbuilding," but it makes a lot of sense that the projects I was drawn to were naturally about creating worlds in the form of games to "play." 

It also makes sense that the introductory issue of Volume 3, a series explicitly about mini worlds, features a game designer. Joe was kind enough to send me the below list of others in his circle, which I'll be exploring with enthusiastic interest:

  • @loremschmidt makes beautiful glitchy small games, also @neon_mask and @alienmelon
  • @kittyhorrorshow makes ambient kind of weird lofi horror games
  • @hyparc (Mitch Alexander) is a scottish game developer who made a gay orc dating sim called Tusks
  • @ultimaregum makes a game which generates whole cultures, religions etc. each time someone plays. 
  • @thomasnoppers makes pixel art games with robots, and also makes paper craft versions of the characters
  • @bravemule Kevin Snow made a great unreliable narrator game based in Slavic folklore, called the Domovoi

Probably related: Kickstarter is hosting their first ever indie game festival, Ghost Arcade. If it's anything like the Kill Screen Festival, it'll be one of my favorite events of the year.