Taras Kravtchouk with Craftsman Avenue: a workshop model for sharing lessons across disciplines

Craftsman Avenue is a community of designers, makers, and innovators. Their Brooklyn studio hosts classes for new students and workshop space for long-term members. The makers who are a part of their world share an appreciation for always learning, for always pushing oneself to explore new crafts—and in doing so, strengthen their existing skills. 


Taras Kravtchouk, founder:

Everyone has an unfulfilled passion, some new skill or craft they've always wanted to learn but never had the time or energy to pursue. We are all makers with a passion for creating and the gratification that comes with it, but we rarely get to express that in the physical world. Through hands-on classes designed by local artisans, anyone can gain first-hand experience in something completely new, whether it is woodworking or jewelry design.

On the value of exploring new worlds:

As Pablo Picasso put it, “I am always doing that which I cannot do, in order that I may learn how to do it.” Our goal is to face challenges head-on and to learn by doing. By pushing ourselves into new territories, we learn from experience both in the office and in the studio. 

After years of working across multiple disciplines in design, both online and offline, I wanted to create a community for designers and makers to expand by exploring other disciplines and crafts. After connecting with some amazing artists in Brooklyn, the idea to share the experience grew into Craftsman Avenue. 

With Craftsman Avenue, we built a creative space where anyone can take a workshop class from local makers and artists that are passionate about teaching their craft. The workshops are not focused on just one discipline, but on the bigger picture of encapsulating creative energy. Learning any craft is a multi-faceted experience, and our space provides a clean slate so you can experiment and get an insight into many different crafts. Perhaps you will find a new passion that you could never imagine before. 

On the inspirations that shape the Craftsman Avenue world:

knstrct: My go-to source for design inspiration—features range from architecture to product and graphic design, with great interviews. 
jnd.org: Don Norman´s work has taught me to understand design from a behavioral standpoint and not just focus on the aesthetics.
The Paradox of Choice (book): Provides an interesting and scientific approach to why more is less, and how we should simplify our products.


Each issue we feature creative entrepreneurs with a sense of artistry, those building compelling worlds around unique brands. 

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Towards something new,
—K